If you own a business, it’s essential to ensure that your website is SEO-friendly. This will help it to rank high in search engine results pages, bringing in more visitors and potential customers.
To do this, there are a number of tools available to help you improve your SEO strategy. We’ve rounded up some of the best ones here!
Competitor Analysis and Tracking Tools
There are many competitors out there and it can be difficult to keep track of all of them. That’s where competitor analysis and tracking tools come in handy.
With these tools, you can find out who your competitors are and what they are doing to succeed. They also allow you to see their backlinks and get a feel for their content quality and level of optimization.
One of the most common competitor analysis tools out there is BuzzSumo, which lets you see which keywords your competitors are using on their websites. This information can help you create better content that resonates with customers and produces a high volume of backlinks.
Another popular competitor analysis tool is Rank Tracker, which allows you to track your competitors’ website traffic, ranking on search engine result pages (SERPs), and social media activity. Then, you can spot areas that need improvement and take action on them.
Besides competitor analysis, these tools can help you with keyword research and tracking, backlinks, website optimization, content quality, mail marketing strategies, and social media activity. All of these are important aspects of an effective SEO strategy.
There are many SEO modules available for ExpressionEngine to help you optimize your website. These include keyword extraction tools, content analysis, and more.
A XML sitemap allows you to create and submit an XML site map to search engines, helping them index your site and its content. This is a great way to make your website more accessible and increase your rankings on SERPs.
It also lets you define automatically generated URLs that are user-friendly and easy to remember, so they’re easier to navigate for both your users and search engines. When you change content, the sitemap will update with the new information.
The Search 404 module helps your visitors get over the issue of a page showing a 404 error by redirecting them to a search page. This also reduces the bounce rate, which is a metric used by search engines to rank websites.
Similar By Terms is a content curation and search engine optimization tool that helps you build a semantic index of articles by matching them to a list of tags. It also displays a view block with links to other articles that have the same tags.
The seo group buy Checklist is an all-inclusive suite that encapsulates a plethora of tasks, including Title Tags, Paths, Content, Redirects, Sitemaps, Google Analytics, and more. It offers a functional to-do list that makes work easier, and also places a date and time stamp next to each task as you complete it.
Uptime Monitoring Tools
Regardless of the industry you’re in, it’s important to have your website running properly all the time. Poor uptime can cause a number of problems, including negative online feedback, lost sales, and decreased brand reputation.
To avoid this, there are a number of uptime monitoring tools that can help you keep your site working smoothly all the time. These services regularly check the status of your site and notify you when something goes wrong.
This is especially useful for e-commerce websites that need to have their products and services available all the time to keep customers coming back. These tools are available for free and offer instant alerts when something goes wrong.
Pingdom is one of the most popular uptime monitoring services. It checks your site’s status every minute and notifies you via email or SMS.
The service also offers public status pages, which can be customized to include only relevant checks. In addition to uptime, it also offers other key metrics, like load speed and domain availability.
Uptime Robot is another popular uptime monitoring tool that enables you to get 50 monitors for free, with a 5-minute check rate. It also provides statistics reports and a monthly uptime report, and sends alerts via email or SMS.